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Air France De jour et de nuit - De nuit et de jour, dans les ciels, nox post Lucem lux post noctem, principales lignes exploitées en 1938-1939. [Planisphère Zodiac Air France]. |
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Selling price: $1850
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Description
Air France began using planispheres in their posters as early as 1933. This extremely early celestial chart is luxuriously printed, making sophisticated use of metallic inks and rich deep colors. Here, "we have a genuine ellipse, the omission of the globe, just barely suggested by the names of the stops written next to the air routes. But if we stand back and look from a distance at this network drawn on the celestial chart, we have the strange impression of seeing the world projected onto the sky . . .
The result is astonishing, this magnificent representation of the signs of the Zodiac becoming a mirror in which the earth suggested by Air France routes is reflected" (Air France p. 91).
The poster has always occupied a special place in Air France's communication. With a heritage of more than 1,500 posters by the most prestigious illustrators and artists, the Company has one of the richest collections in the world.
Air France uses well-known posters like Savignac, Solon and Cassandre, for example, the Company also innovates by turning to recognized artists such as Cocteau, Mathieu, Brenet, Picart Ledoux or Vasarely.
Lucien Boucher is a commercial poster artist and illustrator born in Chartres in 1889 and died in 1971. Graduated from the Ecole de céramiques de Sèvres, he began his career as cartoonist for the satiric newspaper Le Rire. In the 1920s he worked actively as poster designer for the movies and the advertising industry. He designed a significant number of lithography's inspired by the surrealism style. He’s very well known of a series of posters (advertising & world map) designed for Air France.
Read more about Pictorial Maps and Poster History [+]
Reference: Philippe-Michel Thibault & Louis-Jean Calvet, Rêver le monde, Affiches Air France, p. 91.
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