Mathieu
Georges Mathieu (1921-2012) was a French painter and academician, also known to be the founder of lyrical abstraction, pioneer of Action Painting, performances, dripping, gigantism, speed and risk, and as the early inspirer of street art.
Mathieu finished in 1967 the production of a series of posters for Air France, whose initiative goes to Pierre Sautet, commercial director of Air France.
This unique meeting between Art and advertising led to the presentation of the posters on October 26, 1967 at the Museum of Modern Art of the City of Paris.
They were a huge success: there were dozens of exhibitions organized in France and around the world.
Interesting reading : L-J Valvet et P-M Thibault, Affiches Air France Réver le monde, page 112.