Lot #: 46211
The theory and practice of layout en Page. |
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Description
The First English Edition of the lavishly printed Bible of "Moderne", soon to be called art deco. Thanks to Tolmer's work the deco style persisted until the Second World War and influences design to this day.
Reference: Godfrey 74-75. - Lewis S. 62-63.
"Mise en Page is an impressive piece of production. Printed in blue and black, it contains numerous tipped-in pages with some outrageous pieces of finishing. Foils, embossing, hand painting, different stocks (including wood veneer) and enamelling are just some of the arsenal of devices on display.
That the book was produced by a printer is no surprise. Alfred Tolmer (1876-1957) was a French printer who also ran his own design studio, a not uncommon practice in 1920s Paris.
This book on the art of layout was a highly influential publication, which promoted the modern style of design - a seductive blend of curvilinear forms that ignored the intellectual tendencies of the avant-garde.
Mise en Page , or 'layout' demonstrated to designers the possibilities inherent in the 'free use of process' afforded by the use of photo-reproduction.
This liberation from the constraints of traditional print forms meant they could effectively cut and paste layouts, photographs could be cut out and juxtaposed, and images, line and text could be overlaid. Tolmer reached back into the history of art, and delighted in the contrast between antiquity and the modern.
A sarcophagus and a cocktail shaker stand side by side, an ancient female torso mirrors the hull of a yacht, and Josephine Baker poses with a statue of Saint Anthony. As much as it represented the decadence of the age, this playful mélange of elements opened the way for new forms of advertising and design ." (Jason Godfrey)
Reference: Godfrey 74-75. - Lewis S. 62-63.
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The cancellation period will expire 14 calendar days from the day after the date on which you or a third party (other than the carrier and indicated by you) acquires, physical possession of the lot. To exercise the right to cancel you must inform Paulus Swaen Europe bv, which is offering to sell the lot either as an agent for the seller or as the owner of the lot, of your decision to cancel this contract by a clear statement (e.g. a letter sent by post, or e-mail (amsterdam@swaen.com).
To meet the cancellation deadline, it is sufficient for you to send your communication concerning your exercise of the right to cancel before the cancellation period has expired.
To buy or bid in this Buy-or-Bid sale you must register with us. It is free, and we automatically update you about future auctions.
During the Buy-or-Bid sale you can buy or bid on 1500 - 2000 antique, rare maps, town views, old master prints, decorative prints, atlases, posters and Medieval manuscripts.
- Items will be listed for 7 days. In the first day of the sale, users are only able to add items to their "My Buy or Bid" page".
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FAQ
Please have a look at more details about the Buy-or-Bid sale.
Authenticity Guarantee
We provide professional descriptions, condition report and HiBCoR rating (based on 45 years experience in the map business)We fully guarantee the authenticity of items we sell. We provide a certificate of authenticity for each purchased item.
Shipping fee
A flat shipping fee of € $ 30 is added to each shipment within Europe and North America. This covers : International Priority shipping, Packing and Insurance (up to the invoice amount).
Shipments to Asia are $ 40 and rest of the world $50
We charge only one shipping fee when you have been successful on multiple items or when you want to combine gallery and auction purchases.
Read More about invoicing and shipping
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In accordance with the EU Consumer Rights Directive and habitually reside in the European Union you have the right to cancel the contract for the purchase of a lot, without giving any reason.
The cancellation period will expire 14 calendar days from the day after the date on which you or a third party (other than the carrier and indicated by you) acquires, physical possession of the lot. To exercise the right to cancel you must inform Paulus Swaen Europe bv, which is offering to sell the lot either as an agent for the seller or as the owner of the lot, of your decision to cancel this contract by a clear statement (e.g. a letter sent by post, or e-mail (amsterdam@swaen.com).
To meet the cancellation deadline, it is sufficient for you to send your communication concerning your exercise of the right to cancel before the cancellation period has expired.