Description
It would be the first time a coherent graphic design was adopted for the whole disparately owned and run network.
One of Britain’s most identifiable symbols is the bar-and-circle Transport for London roundel, which has since its first incarnation in 1908 become not just a globally recognized commercial transport logo but a cultural icon in its own right. The design of the roundel (which until 1972 was referred to as the bull’s-eye) its marriage of abstraction, typography, and form symbolizes nothing in particular. But the crisp, memorable shape that makes it an easy-to-read train station marker has retained its integrity while adapting to changing eras and expanded uses with tweaks to color or typography, all while retaining its power as a symbol, for London’s transit system and the city itself.
Dr. David Lawrence, a design historian who teaches at Kingston University, has written a book on the history of the roundel, A Logo for London, that is being released today by Laurence King Publishing.
Lawrence’s book traces the history and development of the transport logo, illustrating its many variations and uses with posters, photographs, and other previously unpublished graphic material from the archives of the London Transport Museum and private collections.
“There has never been a history of one of the world’s most powerful and recognizable symbols of modern times,” Lawrence says.
The bull’s-eye design would be superseded when, in 1915, the then Underground’s publicity manager, Frank Pick, commissioned the calligrapher Edward Johnston to design a company typeface. His subsequent design: the red circle and blue bar.
It is still in use today, and has rightly become synonymous with London and its famous transport system.
(This item can be seen at Daniel Crouch, Bury Street, London, UK)
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